New Year, New Pricing Strategy

Enesco Limited Unveils Retailer Focussed Pricing Strategy For 2024

Enesco Limited is thrilled to announce a strategic initiative aimed at benefiting retailers nationwide. Beginning in 2024, Enesco Limited is introducing a more competitive pricing model, accompanied by improved retail margins.

For industry leading brands such as Disney®, Warner Brothers®, Jim Shore®, Beatrix Potter™ and Willow Tree to name a few, Enesco's focus on standardising pricing, and aggressively achieving crucial retail price points is key. In addition, all product ranges (with the exception of Home Fragrance brands), will benefit from improved mark ups. Combined, this reflects a dedication to delivering quality products while ensuring optimal profitability for its retail partners.

The new pricing model reflects Enesco's focus on creating strong and mutually beneficial relationships with retailers, empowering them to thrive in a dynamic market. By offering enhanced retail margins, Enesco aims to provide partners with greater flexibility and profitability, ultimately contributing to the growth of their businesses.
'As we step into 2024, Enesco Limited is excited to roll out this customer-centric pricing strategy. Our goal is to enhance partnerships with retailers, allowing them to not only showcase our exceptional products but also experience improved profitability. This initiative reflects our commitment to adaptability and responsiveness in the ever-evolving retail landscape. We recognise how difficult trading has been during 2023, and we want to help ensure our partners are in the strongest position possible at the beginning of 2024'. Greg Waters, Sales Director at Enesco Limited.

Enesco Limited invites retailers to explore the expanded product offerings and take advantage of the enhanced pricing structure, positioning them for increased profitability and success in the year ahead. To find out more, please contact your Sales Representative, Enesco’s Customer Services Team, or visit the company at Spring Fair 2024 (Hall 4, Stand B60–C61 & C60–D61).

For media inquiries or further information, please contact:
Aylish Ellwood

About Enesco Limited:
Enesco Limited is a renowned provider of quality giftware and collectibles, committed to delivering products that inspire joy and lasting memories. With a rich history and a diverse portfolio, Enesco Limited continues to be a trusted partner for retailers seeking distinctive and high-quality items for their customers.