The Magical Journey Begins

The tale of Disney Traditions began in 2001 when Jim Shore first connected with Enesco through Heartwood Creek. This partnership then opened doors to Disney and a whole new adventure, where Jim brought his unique artistic flair to beloved Disney characters.  

Raised in the rural landscapes of South Carolina, Jim developed an early affection for American folk art, nurtured by parents deeply engaged in the arts. His creative inspiration thrived on traditional quilting techniques and patterns; a heritage subtly woven into each piece he crafts for Disney Traditions. His signature ‘carved’ effect gives each piece the appearance of being meticulously shaped from wood, with intricate rosemaling and quilting patterns adorning each figure in what has become Jim's distinct artistic hallmark. 

4005434 Homeward Bound – Seven Dwarfs Figurine first introduced in 2006 is still a best seller

A Fandom Phenomenon 

Reflecting on two decades of artistry and storytelling, the Disney Traditions by Jim Shore collection stands as a monumental tribute to Disney's beloved universe. Devoted collectors often journey far and wide to meet Jim in person — a man celebrated not just for his talent but also for the warmth and stories he shares with every fan he encounters. His signing events frequently stretch over many hours, with Jim eagerly meeting fans from start to finish.  

Such dedication shines a light on the collection's impact within the Disney fandom, drawing in countless enthusiasts captivated by Jim's interpretations of Disney's classic tales and characters. 

Celebrating Iconic Characters 

Jim Shore's ingenuity is encapsulated in his portrayal of Disney’s extensive character roster. Over the years, he has reimagined Disney’s most famous villains, including the likes of Maleficent and the Evil Queen, while also delving into the more obscure, enchanting characters such as Madam Mim and Lucifer the Cat.  

Disney princesses hold a central place in his works, with beautifully detailed renderings of favourites like Ariel, Belle, and Tiana. Not to be forgotten are the cherished sidekicks — Pascal, Sebastian, and Cinderella’s industrious mice — each brought to life with Jim's unmistakable touch. 

Marking a Milestone: Twenty Years of Magic 

To mark the extraordinary journey of Disney Traditions, Jim has handcrafted a special, ‘Twenty Years of Magic’ Christmas figurine. Featuring the timeless Mickey Mouse in a classic Santa suit, this piece epitomises festive cheer.  

Adorned with a distinctive ‘emerald’ gem in his belt and a naughty-and-nice list that juxtaposes beloved friends against notorious villains, this figurine – limited to 2025 production only – is poised to delight collectors. This celebratory piece will make its grand debut on QVC US on July 12^th in a launch that will kickstart the all-important third and fourth-quarter sales.

Empowering Retailers: Your Role in the Celebration 

As integral partners to Enesco, you play a pivotal part in bringing the enchantment of the Disney Traditions collection to life. In celebration of the 20^th anniversary, we are creating comprehensive PR assets to support retailers. to support retailers. These packs feature an array of social media images, versatile Facebook banners, and a suite of printable assets ideal for creating dazzling in-store displays. As ever, you can also access our extensive image library, a treasure trove of high-quality photographs and stunning beauty shots of Disney Traditions pieces, all readily downloadable for your marketing needs. 

To further engage collectors, Jim Shore will be recording a special video message for our retailers. We will make the video available to you to share and link to from your own social media pages to draw collectors into stores. By promoting the anniversary figurine and the storied collection as a whole, you'll have further opportunity to inspire fans to relive the magic of Disney and to experience the wonder of Jim Shore's artistry first-hand. 

Embrace the Magic: Your Invitation to Join the Legacy 

As we mark this incredible twenty-year milestone of Disney Traditions by Jim Shore, you have a unique opportunity to participate in this landmark celebration. By offering these expertly crafted pieces, your store can become a destination for collectors eager to immerse themselves in the world of Disney magic. Encourage your customers to discover the beautifully detailed figurines that have charmed hearts for two decades and to be part of a collection that continues to grow, innovate, and inspire. 

In conclusion, celebrating the twenty years of Disney Traditions by Jim Shore is not just a nod to the past but a gateway to future stories and magical moments shared with collectors worldwide. As the narrative continues to unfold, we invite you to join us in commemorating the artistry, dedication, and passion that have brought Disney characters to life for countless fans. Let this anniversary be a catalyst for strengthening bonds with collectors and expanding the enchanting legacy of Disney Traditions in your retail space. 

See the full Disney Traditions Collection HERE

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