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We have been supporting Great Ormond Street Hospital since 2006, with a collaboration with Willow Tree and Susan Lordi, raising a grand total of £133,455 over the past ten years. For each Heart of Gold figure sold in the UK and Europe, Enesco and Susan Lordi donate a total of 65p. This money goes towards four key areas of the hospital; child and family support; equipment; research, and rebuilding and refurbishment. Several of our Marketing team have been lucky enough to visit the hospital, and have been completely overwhelmed by the work undertaken. The hospital provides such an amazing service, and we are very motivated and proud to continually support them. Enesco were recently recognised for their ongoing support and were given an award by the hospital for our fundraising over the past decade.
To further support this charity in 2017, we launched a brand-new Beatrix Potter and GOSH plush collection, and in Quarter 1 of this year, donated an amazing £4890. This represents five per-cent of the suggested retail price of each piece sold being donated by GUND and Silvergate/Penguin the Beatrix Potter licensor, also donate a percentage of their royalty. In real terms this is £1.35 for every large Peter Rabbit sold; £5 for every Limited Edition sold; and 80p for each small Peter Rabbit sold. We also allow the charity to sell the product at their onsite store and online, which further increases the fund raising as they benefit from the cost to retail mark up.
This is a fantastic result and we will continue to work closely with GOSH as one of our charitable partners with a new Limited Edition plush planned for January 2018!
Our Carlisle based team also wanted to get involved, so we held a bake sale on Friday 26th May for Great Ormond Street Get Your Bake On. Colleagues from all areas of the company baked and this was then sold to Enesco staff, everyone got involved, and we raised £211 on the day. A large chocolate cupcake was raffled and the winner was Sue Anderson from Credit Control.
Also, each September, we join in with hosting a Macmillan Coffee Morning in aid of Macmillan Cancer Support led by the Marketing team with support from other departments. We have jointly raised more than £200 per year since 2013. This is another great opportunity for the Enesco staff to purchase home-made cakes and take part in raffles to raise funds. This is a cause very close to our hearts having now lost three members of our Enesco family to cancer.