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We have been supporting Great Ormond Street Hospital since 2006, with a collaboration with Willow Tree and Susan Lordi, raising a grand total of £152,882 to date. For each Heart of Gold figure sold in the UK and Europe, Enesco and Susan Lordi donate a total of 65p. This money goes towards four key areas of the hospital; child and family support; equipment; research, and rebuilding and refurbishment. Several of our Marketing team have been lucky enough to visit the hospital and have been completely overwhelmed by the work undertaken. The hospital provides such an amazing service, and we are very motivated and proud to continually support them. In 2017 we were recognised for our ongoing support and were given an award by the hospital for our fundraising over the past decade.
To further support this charity in 2017; we launched a brand-new Beatrix Potter and GOSH plush collection. In Quarter 1 of this year, we donated an amazing £4890 and, to date, we have donated an incredible £31,539 in total. This represents five per-cent of the suggested retail price of each piece sold being donated by GUND. Silvergate/Penguin — the Beatrix Potter licensor — also donate a percentage of their royalties. In real terms this is £1.35 for every large Peter Rabbit sold; £5 for every limited edition item sold; and 80p for each small Peter Rabbit sold. We also allow the charity to sell the product directly — at their onsite store and on their own website — which further increases the fund raising as they benefit from the cost to retail mark up.
As a part of Enesco’s corporate social responsibility programme, at the start of each year Enesco employees participate in a vote to choose a local charity they wish to support during that year. In 2019 we were partnered with Eden Valley Hospice and Jigsaw — Cumbria’s Children’s Hospice — and we are delighted to announce that we raised a total of £1602.82 for them through various activities held throughout the year. Events included holding raffles and bake sales, as well as taking part in sporting events like The Colour Run.
We are now happy to announce that our chosen charity for 2020 is Eden Animal Rescue.
Each September, we join in with hosting a Macmillan Coffee Morning — in aid of Macmillan Cancer Support — led by the Marketing team with support from other departments. As a team, we have consistently raised more than £200 per year since 2013. This is another great opportunity for the Enesco staff to purchase home-made cakes and take part in raffles to raise funds. This is a cause very close to our hearts — having now lost three members of our Enesco family to cancer.