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We have been supporting Great Ormond Street Hospital since 2006, with a collaboration with Willow Tree and Susan Lordi, raising a grand total of £159,126 to date. For each Heart of Gold figure sold in the UK and Europe, Enesco and Susan Lordi donate a total of 65p. This money goes towards four key areas of the hospital; child and family support; equipment; research, and rebuilding and refurbishment. Several of our Marketing team have been lucky enough to visit the hospital and have been completely overwhelmed by the work undertaken. The hospital provides such an amazing service, and we are very motivated and proud to continually support them. In 2017 we were recognised for our ongoing support and were given an award by the hospital for our fundraising over the past decade.
To further support this charity in 2017; we launched a brand-new Beatrix Potter and GOSH plush collection, and, to date, we have donated an incredible £35,136 in total. This represents five per-cent of the suggested retail price of each piece sold being donated by GUND. Silvergate/Penguin — the Beatrix Potter licensor — also donate a percentage of their royalties. In real terms this is £1.35 for every large Peter Rabbit sold; £5 for every limited edition item sold; and 80p for each small Peter Rabbit sold. We also allow the charity to sell the product directly — at their onsite store and on their own website — which further increases the fund raising as they benefit from the cost to retail mark up.
As a part of Enesco’s corporate social responsibility programme, at the start of each year Enesco employees participate in a vote to choose a local charity they wish to support during that year. In 2020 we were partnered with Eden Animal Rescue and we are delighted to announce that we raised a total of £462.97 for them through various activities held throughout the year.