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We are looking to recruit a Brand Manager
An exciting opportunity has arisen for a Brand Manager within our Marketing Department working full time and permanently at our Head Office site in Carlisle. You would report directly to the Marketing Manager with responsibility for specific product collections, from product selection, pricing, to both digital and analogue marketing.
A familiarity with social media marketing and shopify would be an advantage, as you would be instrumental in driving both B2B and B2C brand strategies. You would need the ability to prioritise and manage a diverse workload, whilst working alongside Marketing, Product Development, Creative and Purchasing.
Occasionally you would be required to attend trade and consumer events resulting in some travel and overnight stays.
Major Responsibilities Include:
Product range management and must demonstrate a clear understanding of the brand, its strengths, weaknesses and areas for potential growth.
For non UK brands demonstrate a clear understanding of the global strategy, to ensure alignment, confidentiality and the sharing of the corporate message and planning throughout the lifecycle of any products or collections.
Where applicable be the ambassador for the UK and Europe. Ensuring that the products are compliant and entirely suitable for our market place based on fact not just judgement.
Where applicable product development working closely with vendors, artists and senior management to ensure the timely introduction of new products.
Liaison between artist, vendor, subsidiaries and senior management of Enesco.
Commissioning and briefing Creative Services for all printed items including product collateral and packaging
Maintaining regular liaison with customer services to ensure all product programmes are correctly communicated to our customers.
Determining a retirement programme twice annually based on sales data.
Maintaining and executing Marketing Plans
Promote the brand via suitable trade press and consumer press.
Promote the brand via various social media and e-commerce platforms
Where applicable, day to day management of B2C Sites
Presenting new product to the sales team and customers as required
Trade fairs planning, merchandising, sample ordering and attendance
Market research and trend forecasting
Closing date for applications is Friday 22 June 2018.
Applications to be sent to: Human Resources, Enesco Ltd, Brunthill Road, Kingstown, Carlisle CA3 0EN or via email: firstname.lastname@example.org
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