The GUND® collection features both timeless, traditional plush animals and bears as well as innovative, character-driven soft toys.

As pioneers of most of the soft toy developments you see today, GUND® is America’s oldest and most prestigious soft toy company, founded in 1898. By delivering quality, originality, and unparalleled huggability, GUND® creates the most loved plush worldwide, proudly becoming the first company to develop the ‘under stuffing’ technique using super-soft materials, and the first company to produce a licensed soft toy.

GUND® are known worldwide for their top quality, soft and huggable plush designs and gift products, these award-winning products appeal to all ages, from infants up, and are perfect for both play and collecting. Hugely affordable, whilst maintaining quality and charm, the core range offers a vast selection of lovable characters from fully-jointed bears with a more traditional look to humorous personalities ready to become your best friend. Bears with a charming homespun, crafty feel to luxurious, soft, huggable companions, GUND® embodies the very spirit of a hug, making GUND® the premier destination for premium plush.


© GUND 2022. GUND is a division of Spin Master Inc.


Gund News

Regal addition into plush range from GUND UK

Regal addition into plush range from GUND UK

Famous for creating the world’s most huggable soft bears and animals, America’s prestigious soft toy company, GUND - a sub-brand of Enesco - has unveiled a right royal addition into its plush range aimed at toddlers and young children.