Enesco announces new-and-improved The World of Peter Rabbit™ Dinner Sets
Contemporary gift retailer Enesco is thrilled to announce an exciting new development in its best-selling range of The World of Peter Rabbit™ children’s dinner sets under license from Penguin Ventures. Having previously being made from bamboo because of its eco-friendly credentials, Enesco has further developed the range to be manufactured from a fully recyclable material – polypropylene which will be launched during the 120th birthday celebrations of Peter Rabbit this year!
The move sees the new The World of Peter Rabbit children’s dinner sets and other accessories become more environmentally friendly, while also being extra durable, meaning all items in the collection are now dishwasher and microwave safe, while still meeting the UK and EU Food Contact Material (FCM) Regulations.
With the update to materials, it’s also provided the opportunity for an update to the look and feel of the collection. The Peter Rabbit Dinner Set now features a bunny-shaped head plate with the ears divided into sections to help keep little one’s food and snacks separate, a side plate, beaker and coordinating cutlery set including a fork and spoon, shaped paw-fectly for little hands.
The Peter Rabbit Dinner Set features artwork of everyone’s favourite bob-tailed bunny wearing his iconic blue jacket, with some scrumptious food like carrots and radishes, no doubt taken from Mr McGregor’s garden. As well as the Peter Rabbit Dinner Set, there is also an alternative Flopsy Dinner Set available, featuring Peter’s younger sister wearing her iconic red cape.
Other items in the new-and-improved collection include Plates, Bowls, Beakers, Mugs, Egg Cup Sets, Fork & Spoon Sets and Snack Boxes. All items are available using the Peter Rabbit or Flopsy colour-ways and artworks.
With items in the collection retailing with a SRP from as little as £3.95, the collection is sure to be a hit and hop off right the shelves in no time at all. Presented in beautiful Kraft boxes that are also fully recyclable, the collection is not only paw-fectly practical for little ones, it looks just lovely too.
About The World of Peter Rabbit™ and Beatrix Potter
The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902. The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House Children’s) and has sold in excess of 45 million copies globally. Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared on books and merchandise in more than 110 countries throughout the world.
In 2022 Penguin Random House Children’s will celebrate Peter Rabbit’s 120th birthday with a series of commemorative publishing, merchandise, experiential activity and high-profile partnerships, ensuring that the adventures of Peter Rabbit continue to be enjoyed by a new generation of families.
PETER RABBIT™ © Frederick Warne & Co. 2022. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.